Event marketing for Scotland's leading arts venue

If you live in Glasgow, chances are you already know SWG3. From landmark club nights to headline live shows and cultural festivals, it’s one of the city’s most recognisable and influential venues. Having recently celebrated its 20th birthday, SWG3 continues to flourish.

We began working with SWG3 in 2024, helping promote all types of events across their various spaces, and it’s become a creatively rich, fast paced and exciting partnership.

From cutting-edge electronic and techno shows to BarkLove, a festival dedicated entirely to dog lovers – no two campaigns are ever the same. Utilising social advertising, programmatic digital ads and OOH and end-to-end tracking we are able to lean on each campaign to better results and grow engaged audiences.

A benefit of such a breadth of programming, we use multiple assets across video, audio and imagery allowing for consistent A/B testing and creative refinement. Platforms include Meta, TikTok, Snapchat, Spotify, Acast & more, with digital impressions over 14m across Scotland in 2025 reaching over 1.6m event goers across the same period. Campaigns regularly exceend a 7% CTR, and deliver conversion rates of 3%+.

To complement and amplify digital activity, we’ve also secured strategic out-of-home placements, including posters and DOOH screens across Glasgow and Edinburgh. This ensured strong city-wide visibility, reinforced key messaging in high-footfall locations, and helped SWG3 maintain a consistent, always-on presence across Scotland’s central belt.