We love live theatre and its as important to us that we work with grassroots and new talent, as it is to work on some of the biggest live events in Scotland. We have been working with Paisley Music & Operatic Society to help their advertising budget reach users across the Central Belt without breaking the bank, and supporting with enhanced digital support across performance channels.

Their 2026 show 'Grease' allowed us to take all of our theatre learnings and put them into action.

To maximise the budget and drive ticket sales, we deployed an integrated multi-channel campaign covering digital performance channels (Meta, Google Performance Max, and Spotify), hyper-local press, community-level A3 poster distribution, and highly strategic out-of-home (OOH) media.

A core focus of the campaign was hyper-local proximity, zeroing in on Paisley and the surrounding Renfrewshire area. Offline, this was achieved through local press features (such as a half-page in the Paisley Daily Express) and A3 poster distributions across local bars, restaurants, and arts venues to embed the show directly into the community's social fabric.

Out-of-home placements were carefully selected and phased to stretch the budget and generate maximum impact. Rather than a flat spread, digital OOH slots were strategically timed to run only during peak traffic windows and highest-intent days -creating the illusion of a massive, widespread presence from a lean, focused budget.

This was paired with high-dwell printed placements, including 4-sheet posters at Paisley Gilmour Street Station - Renfrewshire's busiest transport hub – alongside a large-format printed billboard on Glasgow Road that delivered continuous visual dominance to massive daily traffic counts.

Furthermore, strong supplier relationships allowed us to secure valuable added-value placements, including a complimentary activity across key transport hubs, yielding £1,200 in extra exposure at no additional cost to the client.

Meanwhile, an audio campaign on Spotify targeting users streaming musical theatre playlists and soundtracks, successfully reaching over 108,000 local listeners with a 90.4% completion rate to feed into the wider conversion funnel.

By tightly pairing hyperlocal physical placements with data-driven digital targeting and smart budget stretching, the campaign successfully built massive local momentum and drove strong ticket sales for the town hall run.

Digital channels further amplified this localised message with incredible efficiency. Meta delivered an exceptional 2.10% CTR, utilising a dynamic mix of carousel, image and video ad formats to keep creative fresh and avoid ad fatigue. Alongside this, Google Performance Max achieved an outstanding 8.88% CTR by following high-intent users across search, display, and YouTube.

Of course, the real highlight was heading down to see opening night ourselves - we hopelessly devoted ourselves to cheering them on from the stalls and loved every second of it!