A tasty slice of restaurant marketing - Paesano Pizza

We've been helping to satisfy the playful and passionate appetite of one of Glasgow's most treasured eateries - Paesano Pizza - since 2019. Helping to build their cult-like following, our first brief was to deliver paid search and social, but now sees us as their full-service agency across all communications channels.

Never one to shy away from a good thing, Paesano Pizza regularly celebrates their fans - lovingly known as Paesans - with a range of competitions and giveaways. 

From their annually anticipated Christmas competitions to one of their most recent, and inarguably most generous giveaways, Paesano’s Italian Adventure, where one lucky pizza-lover won an all expenses paid trip to Naples. We have the pleasure of being at the heart of it all, from conception to completion. Unfortunately, we aren’t eligible to win. 

Regularly working with a range of foodie influencers allows us to highlight the Paesano Pizza experience from a customer's perspective. Not only this, but it helps consistently diversify the brand’s digital content whilst opening the doors to potential new pizza lovers.

Over the years, the work we do with Paesano Pizza outgrew purely digital, so we ventured offline and took the brand out to the people. Most notably, their summer extravaganza takes over Glasgow to make sure nobody misses out on the chance to win a FREE holiday!