How We Brought "Scotland’s Wildest Boardroom" to Life

When you think of a corporate meeting room, what comes to mind? Whiteboards, lukewarm coffee, and a view of a rainy car park?

Blair Drummond Safari Park set out to completely redefine that experience. With The Lions’ Den, a state-of-the-art space featuring panoramic windows that look directly into their lion habitat. The twist lies in its dual-purpose design: operating as a high-end boardroom for corporate away-days while simultaneously offering an exclusive, bookable VIP breakfast experience for visitors.

Here is how we turned a physical space into a multi-channel media moment.

On the official launch day, we welcomed a fantastic turnout of high-profile press, photographers, radio presenters, and social media influencers to the Lion’s Den for an official ribbon-cutting ceremony led by headline guests from Heart FM Scotland, Adele Cunningham and David Farrell.

While members of the press followed strict safety guidelines for an up-close tong-feeding session inside the Lion House with our headline guests, creators captured front-row reaction content from the safety of the panoramic viewing room.

Capitalising on the energy of the event, the headline guests David and Adele were given the wildest task of all, feeding the lions! We captured raw, conversational soundbites about their experience feeding the lions and their firsthand impressions of the room, creating an authentic testimonial asset for future marketing.

Alongside a wave of viral social media posts from our guests, the launch secured online news features and prominent mentions across regional radio stations, and some brilliant soundbites from the team at Heart Scotland.

Most importantly, the content did not just gather views; it drove real commercial business. Blair Drummond experienced a measurable surge in web traffic and direct date-availability requests for both corporate bookings and the consumer "Breakfast with the Lions" package.