Ballantyne & Co is a well-established firm of Chartered Accountants and Statutory Auditors based in Glasgow and they have supported businesses and organisations across Scotland and the UK for over 60 years.

Whist the business had continued to grow and evolve, the previous website no longer reflected the quality of the firm, its people, or showcased the services on offer. The brief was to create a more modern online presence that better represented the business and its reputation.

We kicked off by running a discovery phase with the team to understand their services, target audience and long-term objectives. An in-depth UX and user journey review helped shape the structure of the new website, making it easier for visitors to find information and understand the range of services available. The focus was on creating a straightforward user journey that would encourage potential clients to get in touch.

From a design perspective, the aim was to develop a website that felt professional and trustworthy without looking overly corporate. Clean layouts, strong imagery and clear content sections were used throughout to improve readability and create a more contemporary feel. Particular attention was given to accessibility and mobile usability to ensure a consistent experience across all devices.

The website was built in WordPress, giving the Ballantyne & Co team full control over content updates moving forward. Performance and usability were key considerations during development, ensuring the platform could support future marketing activity and business growth without relying on developer support for day-to-day changes.

SEO was also a core part of the project. The site structure was built to support key service areas, while improvements to page hierarchy, metadata, internal linking and technical performance provided a stronger foundation for long-term search visibility.

Since launch, SEO has been one of the monthly ongoing services in place working to increase rankings for key accounting terms to increase new business.

The finished website gives Ballantyne & Co a more modern, flexible platform that better reflects the quality of the business and is designed to evolve alongside the firm as it continues to grow.