How do you successfully launch the next generation of black cabs?

That was the challenge Allied Vehicles brought to us with the introduction of MAXiCab. As a brand-new player in the market, the campaign needed to do more than simply announce its arrival. It had to showcase everything that makes MAXiCab stand out, from affordability and cutting-edge technology to accessibility, comfort and a genuine commitment to sustainability.

The result? A fully integrated launch campaign that spanned everything from printed sales materials and digital content to a Sky TV advertising campaign. Combining studio production, location filming and multi-channel creative, we built a campaign that worked as hard as it rained throughout our January outdoor shoot.

There’s no magic spell to pull off a campaign like this, but what we did have was a combination of creative thinkers, project managers, a production team and plenty of hot coffees.

To kick things off, we mapped out exactly what success looked like and agreed on the full list of campaign deliverables. Working backwards from there, we identified the content needed to bring the campaign to life and ensure every image, video and asset could work hard across multiple channels.

Working closely with our production partner, we developed detailed storyboards for both studio and on-location shoots, planned every scene and created shot lists longer than we'd care to admit. The aim was simple: capture enough high-quality content to fuel the entire campaign.

The studio shoots gave us the perfect opportunity to capture the finer details that really sell the MAXiCab story. From its innovative technology and practical design features to the quality and finish that drivers and passengers expect, every shot was carefully considered to highlight its value.

Meanwhile, our on-location shoots brought the vehicle to life in real-world environments. These scenes not only showcased the MAXiCab in action but also formed the foundation of a Sky TV advert, demonstrating how the vehicle meets the needs of both customers and taxi drivers alike.

With a library of fresh content ready to go, our design studio got to work. Brochures, email headers, event banners, social media assets... if it needed designing, chances are we made it.

To bring the whole campaign together, the Sky TV advert launched in September 2025, helping introduce MAXiCab to audiences across the country and cementing its position as the next generation of black cabs.

The end result was a campaign that delivered a consistent message across every touchpoint, turning a new vehicle launch into a standout brand moment and ensuring MAXiCab made a memorable first impression.