A 5-star success - Perth Festival of the Arts

Sir Lenny Henry. Sir Derek Jacobi. The ORA Singers. Mike Lovatt’s Brass Pack.

Just some of the names we became familiar with this year after we partnered with Perth Festival of the Arts to promote their 2025 event.

We worked with the client to deliver a multi-functional marketing campaign: from OOH to press outreach, organic and paid social media and PR management to creative design, we aimed to showcase what makes the annual event worth attending. 

We designed this year's brochures, creating a digital flip-through version for the website and printing and distributing almost 8,000 copies to the local and surrounding communities. Additionally, we coordinated the delivery of a streamlined promotional flyer to 15,600 households across to maximise reach to those without an online presence.

Key OOH placements were identified around Perth to feature the bright and bold artwork on the lead up to and during the Festival. 

For digital, we used a combination of prospecting and re-marketing audiences, delivering through Google Display Network and Meta. 

The Meta campaign was split into two phases, with phase two serving 342,579 impressions. We identified key target demographics early on which allowed us to re-market to these groups in phase two: with our CTR coming in at a strong 1.23%. Meanwhile, our Google Display ads generated over 3,000 clicks.

As well as looking after paid media, we also owned organic social. Facebook’s post engagements increased 5.8% YoY, while Instagram’s reels reach increased 198% YoY. We didn’t just post content but created it: capturing social content at various points in advance of and during the Festival run.

We also owned PR and press, assisting in the annual press lunch and securing high-profile coverage: including an interview with headliner Sir Lenny Henry on the BBC as well as garnering support from other local, national and arts-focused media outlets.

Our work contributed to the Festival impressively finishing at 94% of its sales target, and we’re already looking forward to working together again for 2026.

We can’t wait to see the line-up for next year!