A tasty media campaign made to share - Cafe Andaluz

Café Andaluz first launched in 2002, offering an authentic and vibrant taste of Spain to the people of Glasgow. More than two decades on, the inviting Spanish escape has built a great reputation and legions of fans across Glasgow, Edinburgh, Aberdeen and Newcastle.

However, with new hot spots continuously popping up on the food scene, staying front of mind naturally becomes a challenge. How can a long-standing brand such as Café Andaluz cut through the tasty noise, re-igniting the cravings in their legacy customers and be a key consideration for their demographic of diners?

Following the exploration of various creative routes, we landed “Made For Sharing” – a concept which stemmed from not only tapas dining, but the idea of dining out being a shared experience. The aim was to embody the feeling of togetherness, warmth and vibrancy, championing the moments and memories that are shared with family and friends over incredible Spanish cuisine.

To deliver this, we coordinated and directed a campaign specific shoot, capturing a suite of bright and bold photography, underpinned by the campaign’s energetic hero video. This creative was subsequently rolled out through a phased multi-media approach, utilising a combination of key digital channels and OOH placements. 

The 8-week campaign achieved strong results across the board, delivering on awareness and conversions. We boosted the brand’s presence amongst the younger demographic whilst re-attracting existing and lapsed customers. Likely driven through the proximity OOH, there was a large increase in walk-ins across the group which, partnered with bookings generated through digital, resulted in a deliciously successful campaign.