Taking a joined-up approach to their organic and paid social media, our community led content is tailor-made to each pharmacy's location, featuring a store's staff and stories, and using informative and digestible copy that is both friendly and trusted.
Throughout the year we work to plan seasonal content, whether that be weight management, smoking cessation or taking care in the sun. These content strands are regularly expanded via radio, OOH and digital advertising across key community areas and larger media buys across their full list of pharmacies.
