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Recruitment & awareness campaigns for Hutchesons' Grammar School

One of Glasgow's top performing private schools, for all levels, Hutchesons' Grammar School offers a nurturing environment for all pupils to flourish, and an adaptive vision for education to suit each pupil's needs.

We were appointed as their agency in 2022, to deliver both channel marketing and design for prospective students and their families.

One of our first campaigns, and an annual focus, is recruitment of new students in both the Primary and Secondary schools.

With focused delivery across social media, paid social and search advertising we micro-targeted prospective students and their parents, with content that showcased the very best of the school. No matter if sports, music, drama, academia.. inclined, bespoke imagery drove users to sign up for further information and to attend informative open mornings.

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Following the success of the paid digital campaigns, we moved on to support Hutchesons’ with social media management. Creating a social toolkit which provided templates and iconography in line with their brand identity, we latterly progressed to hands on management of their key channels, creating and scheduling content across Facebook, Instagram & Twitter.

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Various adhoc projects have stemmed from our relationship with Hutcheons’. Working with the client, we supported a brand creative refresh and managed the design and print of multiple onsite artwork installments.

We are just getting started with the team, and can't wait to show more!

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