Forty Case Study 1 Webp

Ecommerce marketing with 40/40 vision

Established in 2014, independent premium streetwear brand, Forty, are bold and boisterous, with an unmatched quality of service and wealth of industry experience. Big Think joined the party in 2022 and the experience has been nothing but a good time – which for anyone who knows the Forty team will not come as a surprise.

The brand’s ethos is “Believe in Everything” – a marketers dream. Nothing’s off limits when you’re part of the Forty Family.

Forty 002 1280X1280
Forty 003 1280X1280

Looking to rediscover their groove following the pandemic, Forty and Big Think joined forces to showcase the brand to its full potential. Working together, we carried out a brand and market analysis, to create a comprehensive, adaptable and measured strategy, with a considered focus on social media management, email marketing and PPC management.

Forty 004 860X860
Forty 005 860X860
Forty 006 860X860

Initially utilising and enhancing existing resources and assets, we soon ventured into content creation. Working collaboratively, our design studio helped breathe new life back into the brand through the provision of illustration, animation and video production. Storytelling and inspiration have been weaved back into the fabric of the brand, with their warm charm and tongue in cheek humour back at the surface.

Creative shoots were executed for their SS23 and AW23 Tech Pack Collection – a range which has helped evolve the brand and continues to produce some of their best-selling garments.

The concept "Bright Futures" was created to promote their ever-popular Back to School collection and a simple studio shoot helped launch the SS24 pre-collection.

We regularly work with the team at Forty, and their chosen models, to facilitate studio and location shoots, stills and video, for use across their owned, paid and retail media.

Forty 007 860X860
Forty 008 860X860
Forty 009 860X860
Forty 010 1280X1280
Forty 011 1280X1280
Forty 012 860X860
Forty 013 860X860
Forty 014 860X860
Forty 015 1280X1280
Forty 016 1280X1280

It was time to take Forty to the streets... making sure we chose prominent, youth-focused OOH placements that brought an edge to our many launches. 

From city centre focused activity during peak trading seasons to bus sides and billboards to launch new collections, there's not many placements left that we haven't 'Fortified'.

Forty 019 860X860
Forty 017 860X860
Forty 018 860X860

BIG numbers


increase in revenue YoY


ROI on Junior Tech Collection Meta Ads

25 million

social impressions across paid and organic