Creating a brand for Scotland's biggest conference campus
The University of Stirling Venues deliveres conferences, events and accommodation on the University of Stirling campus.
Big Think has worked with the Venues marketing team to create a meaningful brand identity and marketing campaigns which reflect their meeting and event spaces, the University, and the beautiful campus that they are part of.
Connecting with the brand's audience
We worked with the team at University of Stirling Venues to design and develop their brand, bringing their identity up to date and creating brand guidelines to give consistency to all their marketing materials.
This was rolled across across various marketing campaigns, ensuring the venue appealed to a wide audience.
Working with the University of Stirling Venues marketing team and a local illustrator, The Grey Earl, Big Think developed the look and feel for Scran, a new on-campus cafe. Using the illustrator's fun characters, we branded the cafe area and designed various marketing materials to create a welcoming, friendly vibe for the cafe, ensuring the venue appealed to everyone from students to academics and staff.