- Advertising Design
- Videography & Editing
Working in partnership with Sports Direct, Big Think was tasked with developing a bespoke set of assets for their latest football kit launch.
Sports Direct wanted a different way of communicating a kit launch. We proposed a set of assets that could be used across the brand’s digital real estate which focused on the people and fans of the football club. With a tight deadline and quick turnaround required, Big Think had to develop a bold campaign idea that resonated with football fans.
The campaign was activated across socials and on site, bringing 300,000 hits per day on the kit’s launch week.
INCREASE USER ENGAGEMENT
“With a tight 4-week turnaround, the Big Think team ensured the campaign ran without a hitch. From concepts to location scouting and photoshoots to editing and post-production – the team did it all! Thanks for all the hard work!”
Marketing Lead, Sports Direct