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Sports Direct

Content curation made to measure

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The Challenge

Working in partnership with Sports Direct, Big Think was tasked with developing a bespoke set of assets for their latest football kit launch.

The Idea

Sports Direct wanted a different way of communicating a kit launch. We proposed a set of assets that could be used across the brand’s digital real estate which focused on the people and fans of the football club. With a tight deadline and quick turnaround required, Big Think had to develop a bold campaign idea that resonated with football fans.

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The Results

The campaign was activated across socials and on site, bringing 300,000 hits per day on the kit’s launch week.





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“With a tight 4-week turnaround, the Big Think team ensured the campaign ran without a hitch. From concepts to location scouting and photoshoots to editing and post-production – the team did it all! Thanks for all the hard work!”

Marketing Lead, Sports Direct

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