- Advertising Design
- Videography & Editing
Working in partnership with Sports Direct, Big Think was tasked with developing a bespoke set of assets for their latest football kit launch.
Sports Direct wanted a different way of communicating a kit launch. We proposed a set of assets that could be used across the brand’s digital real estate which focused on the people and fans of the football club. With a tight deadline and quick turnaround required, Big Think had to develop a bold campaign idea that resonated with football fans.
The campaign was activated across socials and on site, bringing 300,000 hits per day on the kit’s launch week.
87% INCREASE USER ENGAGEMENT
90K UNIQUE CLICKS
“With a tight 4-week turnaround, the Big Think team ensured the campaign ran without a hitch. From concepts to location scouting and photoshoots to editing and post-production – the team did it all! Thanks for all the hard work!”
Marketing Lead, Sports Direct