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Rangers F.C

Supporting a Lasting Legacy

THE CHALLENGE

Rangers were looking for new ways to connect with their 5,000,000 strong global fanbase. Big Think were tasked with helping generate revenue through their latest season ticket campaign.

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The Idea

Big Think has worked with Rangers Football Club for over a decade to engage with supporters through creative campaigns. Our work has seen us promoting season tickets, match tickets, matchday hospitality and prominent events.

We have provided everything from marketing consultancy to design for print, and our marketing campaigns have appeared online, in press, outdoor and have even been projected onto Ibrox Stadium, helping the Club to generate increased income from all channels.

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Helping Season Tickets Sing

For their 19/20 Campaign, we took inspiration from songs sung by fans at Ibrox stadium, and created an emotive, celebratory campaign. 

This was rolled out across various platforms, reaching millions of Rangers Football Club fans across the globe. The campaign was launched after a home match, and was projected onto Ibrox Stadium, along with a highlights reel of Rangers successes. 

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Testimonial

"The team at Big Think totally nailed our brief, and our Season Tickets campaign was well received by our team and supports alike. Working alongside the team at Rangers, and our other third parties was a breeze, as the guys took complete control of what needed done, and when, and made sure we were making the most of testing creatives and live action to make our media selections really come to life."

Marketing Manager, Rangers Football Club 

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