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Raising awareness of Scotland’s premier food and drink festival

Big Think was the digital partner for this years’ Springfest Food and Drink Festival at Loch Lomond Shores.

Our activity increased awareness of the event, increased engagement across all channels, and increased ticket purchases for VIPs events.

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Increase in page likes in 3 weeks

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Increase in engagement

Digital marketing increased event footfall & ticket sales

How we did it

We focused on a creating digital marketing campaign, focused on social media, reaching users on Facebook and Instagram.

We developed a brand positioning campaign and created a suite of new imagery to appeal to the target audience. We reached the event’s audience through a targeted social media campaign, which ran alongside a Google Search campaign.