Raising awareness of Scotland’s premier food and drink festival
Big Think was the digital partner for this years’ Springfest Food and Drink Festival at Loch Lomond Shores.
Our activity increased awareness of the event, increased engagement across all channels, and increased ticket purchases for VIPs events.
Increase in page likes in 3 weeks
Increase in post reach
Increase in engagement
Digital marketing increased event footfall & ticket sales
How we did it
We developed a brand positioning campaign and created a suite of new imagery to appeal to the target audience. We reached the event’s audience through a targeted social media campaign, which ran alongside a Google Search campaign.