Eyebright is a Glasgow-based utilities broker, and coincidentally, they’re our neighbours here at Speirs Wharf. Established during the economic downturn, their business was founded to enable businesses to grow despite a tense overall economic position. Since then, they have saved their clients millions of pounds on their utility spend.
They approached us back when they were known as Business Advisory Support, but they were looking to shake things up a bit, refresh their brand and stand out in the crowded utilities market. So, we set to work in creating a new look for them, and Eyebright’s brand was born.
Working with their marketing team, we developed a whole new brand identity for Eyebright to reflect who they are and what they do.
We set out to create a confident and compelling brand that used the simplest language possible to convey the brand characteristics; optimistic, confident, versatile and visionary.
Eyebright’s final identity and messaging reflected everything they stand for, and the style and tone of the logo sets them apart in a crowded space. The new logo and visual style, plus bespoke icons and imagery, was rolled out across all of Eyebright’s touchpoints, including; website, presentations, stationery, display banners, adverts and emails.
We were honoured to be asked along to the reveal of the new brand, where we got to witness the roll-out first-hand. To our delight, the brand was well received by all key clients, staff and stakeholders… it’s no wonder we decided to hang about and enjoy the gin cocktails!