Skip to the content

Is this the new normal?

What is the new normal?

As the digital world continues to be dominated with news of the Coronavirus pandemic, marketers and brands are facing tough decisions when it comes to their online presence. A number of our clients have got in touch to ask for advice on how to adapt their current marketing efforts across social platforms and search to avoid wasting budget and this got us thinking of what the ‘new normal’ is in the digital sphere.

During this imposed lockdown we must learn to let go of the consistency of our usual routines and day to day activity. We are unable to travel. Our social lives have been put on hold for the foreseeable future and we (currently) are unable to leave our homes.

So, suddenly that campaign you worked so hard on over the last couple of months now looks out of touch. A picturesque travel feature or a group of friends meeting up to enjoy a delicious meal together now looks ignorant and out of place.

In these uncertain times, audiences are looking for transparency and reassurance. They want to know that things aren’t normal. If you’re maintaining a ‘business as usual’ approach to your online activity, this will only widen the gap between our world and the real world.

So what should we be doing?

It’s vital that now (more than ever) we must show our understanding of the situation. This huge change, whilst temporary, is on a global scale. During these uncertain times, customers and your online audiences will be looking for consistency in your values. This is why it is important you define what your current role is in all of this.

People are now looking for reassurance that this difficult time won’t last. It’s important to reassure your audience that this is not the new normal. It’s a temporary period of time that will end. Whilst it will undoubtedly leave a lasting impact for years to come, it’s important that businesses don’t forget about long-term goals as many of us will be looking to ‘get back to normal’ as quickly as possible.

Now is the time to acknowledge what’s happening, galvanise your community and start talking about where we’re going to be on the other side of this. Don’t switch the lights off! Use your social platforms and online presence to reinforce your company values and create an even stronger relationship with your community!

About the author



Cat is part of the digital marketing team. She's an expert is using social media to get our clients on the right platforms and in front of the right people.