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The importance of being responsive

If you're anything like us, your life is already being run by the tiny computer you keep in your pocket. It wakes you up in the morning, stores all your precious memories, remembers your appointments, and keeps you within swiping distance of all the latest cat GIFs. Heck, you're probably reading this article on your phone right now.

That's made all the more likely according to recents statistics from web analytics company, StatCounter. At the end of 2016, they reported that global web traffic on mobile devices had overtaken desktop for the first time. StatCounter put mobile devices share at 51.3% - a percentage that has been steadily increasing since 2009.

We thought we'd use this digital milestone to underline the importance of having a responsive website. If you're a business with an old desktop-only site, then you're probably losing customers and alienating visitors who'd rather access your site on their smartphone.

What is responsive design?

A responsive website adapts to the viewport of the device it's being viewed on. Same code, same content, different layout. For example, a responsive website may have three columns of content on desktop that collapse into one when viewed on a mobile device. 

Why your website should be responsive

1. It’s easier to find what you’re looking for

There are a number of common factors that can make visitors to your website feel frustrated and move on. Presenting them with your squished desktop layout on their mobile device is a sure-fire way to lose them. You might think that your content is so good that it's worth rummaging around for, but most users aren't willing to zoom, pinch and scroll their way around your website to get what they're looking for. Making a website responsive means making your navigation accessible on mobile devices.

2. It’s better for SEO

We know that Google prioritises mobile-friendly websites. If you're holding off on getting a new website, hoping your old non-responsive website will do for another few years, you're probably losing ground to your more forward thinking competitors on the digital battleground. Users are more likely to click through to links at the top of Google's search results and having an old website could see you steadily slipping down the page rankings.

3. It gives you more credibility

Maybe your business operates mainly on word of mouth. You do a good job so people will recommend you, right? Well, maybe that's true, but more and more people these days check out companies online to see if they're legitimate. Consumers are becoming far more savvy and wary of scams. You might think your non-responsive website from 2011 looks perfectly nice, but I can guarantee that it looks dated and less trustworthy compared to your competitors' shiny new mobile-friendly website on a smartphone.

What are you waiting for?

We work with our clients to create robust, attractive websites designed to appeal to their users and work across all devices. Want to hear more? Get in touch.


About the author



Tony is our Client Services Director, making sure that our work not only meets our clients expectations, but exceeds them every time.