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Paesano Pizza

Growing the Paesano Community

THE CHALLENGE

Working in partnership with Paesano Pizza, Big Think were tasked with building a digital strategy that tackled organic and paid activity and increased Paesano’s online visibility across key touchpoints.

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The Idea

Paesano Pizza already had an established local following and Big Think initially focused on a number of organic build strategies to maximise organic growth across the digital sphere. We continued to enhance Paesano’s digital presence with Performance Marketing (Pay Per Click, Paid Social) to ensure Paesano was marketed to the right people at the right time.

We also delivered a new website with rich imagery and a custom CMS, enabling the restaurant to easily update essential information like their menus and specials.

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Results

Since taking over Paesano Pizza’s social media management, their online growth has gone from strength to strength and we continue to support Paesano Pizza as their digital partner.

1,900%

increase in Instagram comments

over 3 Million people

Reached on Instagram Stories

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Testimonial

“We’ve worked with Big Think since 2017 across key aspects of our business from web development to social media management and paid campaigns. They are a valued extension of our team and work hard to consistently deliver great results. The team are able to work efficiently and react quickly which is extremely important for our business”

Paul Stevenson, Owner, Enoteca Group

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